Make conversational experiences richer.
Highways is the worlds first conversational context platform that brings customers and businesses closer together by breathing context into their conversations.
companies used highways
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Conversations between businesses and customers are broken.
Conversations are the bedrock of how we humans communicate. But conversations between businesses (humans) and their customers (other humans) are broken.
These conversations, unlike the conversations we have with friends and family, are spammy, they’re often tailored to suit the business and most importantly they lack context.
To make conversational experiences richer.
We want to help businesses have deep, rich and personal conversations with their customers – no more “Dear Customer 123, please do not reply to this..”
All businesses are becoming internet businesses.
Because of this, more and more conversations are being had online, through fundamentally broken channels – contact forms, spammy emails etc.
How we’re doing it
Delivering context through data.
When you have a conversation with your friends and family, they’re rich and full of context. That context comes from a deep database called your memory. This memory is filled from the experiences you’ve shared in the past.
You don’t start a conversation with your parents asking them who they are or what their name is.
But often when talking to businesses that you’ve been a long term customer of, you’re often asked the most basic and mind numbing questions – what’s your name, account number, order id etc etc. Why is that?
What we’ve built so far
Conversational context platform.
Highways enables businesses who are adopting new conversational approaches – using tools like Intercom, Drift, Front, LiveChat and others – to enrich those platforms and the rest of their stack with conversational data.
Data that will help them as a business talk to their customers in a personal way while also driving efficiency and transparency to make that operation one that’s cost effective.