In the simplest terms, Highways Sync is our product that moves conversational data from a chat tool into CRM and sales tools.

As a quick visual overview, here is a chat from the chat tool Front that has been synced automatically to HubSpot:

As another example, as your team chat with users in Intercom, their conversations can be synced to tools like Pipedrive and Salesforce so that team members in those tools can make real-time decisions for your customers.

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